The Weeknd noted online that he was “shocked” by the ad which prompted him to end his relationship with H&M, the world’s second-largest clothing group.
The word “monkey” has often been used as a racial slur. The Toronto-born rhythm and blues performer who twice teamed up with H&M and performed at its Spring 2017 fashion show, said he was “deeply offended” by the picture in the ad of a Black boy wearing a green hooded sweatshirt emblazoned with the words “Coolest monkey in the jungle.” Canadian pop singer The Weeknd (Abel Tesfaye) says he is cutting his ties with H&M over the fast fashion retailer’s racist ad which has sparked international outrage.
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